Microsoft has announced the availability of Bing Ads for Android that, like the iOS app, allows viewing performance of your accounts, campaigns, ad groups, ads, and keywords; monitoring multiple performance metrics concurrently; editing budgets and bids; pausing and enabling campaigns, ad groups, ads, and keywords as well as receiving critical alerts, such as notice of an expiring credit card.
Microsoft has announced the release of the Microsoft Universal Ad Client SDK, which supports video interstitial ads and ad mediation. The SDK is available for Windows devices, including Windows 10 phones, tablets and PCs as well as supporting Windows and Windows Phone 8.1 apps. The ad SDK is built using native code, so does not require .NET runtime.
Just a reminder that support for Windows Server 2003 ends on 15 July. Talking of endings, Microsoft has disabled SSL 3.0 in its April update for Internet Explorer 11, although Enterprise customers can choose to enable SSL 3.0 for compatibility with their Web applications.
Microsoft announced that Bing Ads will adopt Google AdWords’ upgraded URLs, which will help advertisers move campaigns between the Bing Ads and Google AdWords platforms.
On the Office front, Microsoft has enabled Office 365 administrators to set a maximum message size from 1 MB up to and increased maximum of 150 MB. The Office Universal apps preview for Windows 10 for phone is expected to be available by the end of April. Microsoft has added Italian and Chinese (Mandarin) to the Skype Translator preview programme, which already supports Spanish and English.
Microsoft has announced new features in Windows 10 and unveiled a set of software development kits (SDKs) to help developers bring their code for the Web, .NET, Win32, Android and iOS to Windows 10. At the company’s annual Build developer conference, Microsoft also announced new Azure data services (Azure SQL Data Warehouse, Azure Data Lake and elastic databases); Visual Studio and .NET tools and runtimes for Windows, Mac and Linux; and APIs that enable developers to build apps with Office 365.
The conference keynote devoted a lot of attention in explaining the benefits of the Universal Windows Platform, the new name for the Universal App Platform (UAP). The demonstration of Office apps running on a Windows phone and then, by connecting a Bluetooth screen, keyboard and mouse, transformed the Office experience into a full desktop application (still running on the phone) certainly revealed the vision extremely well.
Other Windows 10 news includes the release of a new insider build (10074), which sees the reintroduction of some Aero Glass elements in the UI as well as a number of subtle enhancements. Microsoft also announced the availability of Windows 10 IoT Core Insider Preview with support for Raspberry Pi 2 and Intel’s Minnowboard Max. The final version will be available for Makers and commercial device builders for free.
Microsoft is making every effort to encourage developers and software firms to develop and provide offerings on the Windows 10 platform. The company has stated their objective to have Windows 10 on 1 billion devices within three years of release. In addition, they announced several new capabilities coming to Windows 10, which includes carrier billing across all Windows 10 devices, an updated Advertising SDK with support for video ads and install tracking as well as in-app purchase subscription support.
Microsoft is planning a phased rollout for Windows 10, with the desktop and tablet clients scheduled for summer (probably late July according to rumours), with additional platforms (such as Windows Phone) and features to follow in later months. Interestingly, the insider programme will continue after the release, which highlights Microsoft’s new approach to its operating system development lifecycle.
Bing Ads is rolling out an upgrade to their advertising management tool on 23 March 2015. All campaigns will target all devices by default. Bids can still be adjusted to increase impressions on one device or another.
Microsoft has released Bing Ads Editor 10.7, which includes new and enhanced features such as editable keyword text, better Get/Post changes, faster radius targeting management and overall usability improvements.
Microsoft has announced that the Microsoft Advertising Exchange (or MAX), is now serving ad inventory for Windows Phone and Windows 8 Ads-in-Apps in Australia, Brazil, Canada, France, Germany, Italy, Japan, Spain, the United Kingdom and the United States.
The new inventory allows advertisers to extend their reach to a range of Microsoft platforms including Skype, Outlook.com, MSN, Windows 8 and Windows Phone 8 apps as well as the PC and browser environments.
Microsoft Advertising has announced that it has been chosen by Emirates Airline and its media agency Havas Media Group as one of the key partners for its global brand campaign. The large-scale campaign spans 25 markets and runs across services including MSN, Xbox, Windows 8 and Skype on four different screens (PC, TV, tablet and mobile).
Microsoft has announced new advertising SDKs for Windows 8.1 and Windows Phone. The new Ad SDKs are designed to improve ad-funded monetisation for app developers. The Windows Phone SDK includes one for Windows Phone 8.0 Silverlight and one for Windows Phone 8.1 XAML.
Microsoft has announced the launch of their Microsoft Video Network, an offering that enables advertisers to buy user-initiated, non-skippable pre-roll video ads on brand-safe sites across 350 publishers.
Microsoft, Warner Bros. UK and its UK agencies, PHD and Think Jam have co-created a digital advertising solution that offers fans a blueprint for a 3D model of one of The Hobbit: The Desolation of Smaug’s ‘key’ artefacts.