View on Microsoft’s October activities

Microsoft CEO Satya Nadella said that Windows 10 is the start of creating a platform that can run on multiple screens as well as the Internet of things. He also said that the “one” Windows strategy could be as much about running sensors as well as the familiar form factors of today.

Windows Intune will be renamed Microsoft Intune as part of Microsoft’s ongoing strategy for Intune as a cloud-based mobile device management (MDM) and mobile application management (MAM) solution for both Microsoft and non-Microsoft devices.

Talking of rebranding, Microsoft plans to phase out the Nokia brand in favour of Microsoft Lumia.

An interesting rumour published on Bloomberg news that Microsoft is developing an ARM version of Windows Server. There are unsubstantiated reports that the company is already running a test version of Windows Server on ARM-based servers.

Microsoft has been holding its TechEd Europe event in Barcelona and has used this occasion to make a wide range of Azure and Office 365 announcements.

Azure announcements include the general availability of Azure Automation, Runbook Gallery, Event Hubs, and Microsoft Antimalware, plus the public previews of Azure Data Factory, Stream Analytics, Azure Batch, Marketplace, Hortonworks and Cloudera images, and SQL Database business continuity features. Related pricing changes have also been publicised.

Office 365 announcements emphasised new capabilities for developers of Windows, iOS, Android and web applications. These included the general availability of Office 365 APIs for mail, files, calendar and contacts; mobile SDKs for native app development; and visibility for developers’ apps through the new Office 365 app launcher.

Microsoft has embarked on a strategy of encouraging a subscription client operating system service (Windows 10) and untying Office from the Microsoft world to target a variety of popular non-Microsoft platforms. All of this backed by an array of services and capabilities delivered by a rapidly evolving Microsoft Azure.

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